Pass Pass Pulse, the candy from DS Group stormed the hard-boiled candy market with its launch in 2015. A category breaker in the hard-boiled candy segment ‘Pulse’ is a different experience that begins with the taste of fruity flavour and peaks with a tangy surprise. The unique and innovative combination of tastes has made Pulse stand out and become a nationwide favourite.

Pulse is available in four flavours - Kachcha Aam, Guava,Orange & Pineapple. Each flavour has the burst of tanginess, a mouth full of fun and peculiarity that is alluring. This irresistible fervour for Pulse candy is extended to the brand communication, with a tag line of ‘Pran jaaye par Pulse na jaaye’. Pulse the brand has redefined the candy category, with exceptional fruit flavours combined with a tangy core that’s driving consumers to love it so much. A taste that is so irresistible, that it has consumers wanting more.